Transforms V cameras
The Hasselblad CFV-39 turns virtually all V cameras into a
high performance digital cameras in a very user friendly way.
You attach the digital back and start shooting. a charged bat-
tery and a CF-card must be in place, but no external cables
are required.
The CFV-39 will also enable the use of F/FE lenses on
a 200 system camera, provided that the camera is slightly
modified. the modification disables the electronic functions
(isO/contrast) with E-type magazines, after which isO is
simply selected on the camera body instead.
Fully supported models are: 202 Fa, 203 FE, 205 tcc and
205 Fcc. Other 200 and 2000 series models can be used
with c type lenses only.
Hasselblad Natural Color Solution
Color management solutions have in the past imposed
limitations on professional digital photographers, because
of the forced choice of a specific color profile to suit the job:
capturing various skin tones, metals, fabrics, flowers etc. to
combat this, Hasselblad has developed a new, powerful color
profile to be used with its Phocus imaging software. Working
with the new Hasselblad Rgb color profile enables you to
produce outstanding, reliable out-of-the-box colors, with skin
tones, special product gradations, and other difficult colors
reproduced effectively.
to
To
implement Hasselblad's new unique colors Hasselblad has developed a new Hasselblad raw file format called 3F RaW
(3FR). the new 3F RaW file format is designed to ensure
that images captured on Hasselblad digital products are
quickly, effectively and safely stored on the available media.
the 3FR file defines the colors in the Hasselblad Rgb color
space with its out-of-the-box quality, and used in Phocus it
removes both the need for experimenting with different color
profiles to get optimal colors and the need for selective color
corrections.
For maximum flexibility the 3FR files can be opened directly
in adobe Photoshop (cs4 only) or in aperture on Mac Os-X.
Files can also be converted directly into adobe’s raw image
format DNG (‘Digital NeGative’). Hasselblad image files
carry a full set of metadata, including capture conditions,
keywords and copyright, facilitating work with image asset
management solutions.
V lens DAC Correction
With the introduction of the CFV-39 digital back, Haselblad includse
DAC lens correction for the V system lenses from carl Zeiss.
At this first stage 10 lenses are supported in Phocus; a range
that we plan to extend in the future. DAC will completely correct for distortion, lateral chromatic aberration and vignetting
in exactly the same way as is currently performed with the H
system lenses.
For H camera owners full access to V lens DAC correction
is also available when using the CF lens adapter.
Supported lenses are:
CF/CFE 40 FlE, CFE 40 iF, CFi 50 FlE, CFi/CFE 80, CFi/CFE
120, CFi 150, CFE/CFE 180, CFi 250, CFE 250 Sa and CFE
350 Sa.
Flexible operation and storage
Optimum portability and image storage are critical for the professional photographer. the Hasselblad CFV-39 offers a choice of the portable cF card storage or tethered operation. With these operating and storage options, the photographer is able to select a mode to suit the nature of the work at hand, whether in the studio or on location.
Phocus software for the professional
Phocus provides an advanced software toolbox that has been especially designed to achieve optimum workflow and absolute image perfection from Hasselblad raw image files.
With the CFV-39 Phocus provides:
• Uncompromising Image Quality
• Digital lens correction for V system lenses
• Moiré Removal Technology automatically applied directly
on the raw data, leaving image quality intact and elimina-
ting the need to carry out special masking selections or
other manual procedures, saving hours of tedious post
production work.
• Flexible Workflow. The Phocus user interface features easy-to-use options that allow you to customize your set-up to suit a range of different workflow situations, such as choice of import source,browsing/comparison functions, file management, image export in a number of file formats,
pre-setting of options for upcoming shoots, and much, much more.
• Perfect Viewing Quality. The Phocus Viewer delivers image
viewing quality that matches every detail of what you will
see later in Photoshop. in addition, the Phocus Viewer
allows you to customize layout and composition to suit
your current or desired workflow, providing a wide range
of options including full view, compare, browse, horizontal,
or vertical view, and so on. You can have multiple folders
open simultaneously for side-by-side viewing, comparison,
and selection.
Phocus is available for both Mac and Windows and is included with the CFV-39.
Keeping firmware and software up to date
The functionality of both your CFV-39 and the Phocus imaging
software is being improved all the time with regards to per
formance, image quality and ease of use. check Hasselblad's web site www.hasselblad.com/downloads for details about the latest
software and an immediate way of upgrading your camera
right where you are.
Two formats
The square format is a format that has been connected with
Hasselblad V System cameras since the start in 1949. With
the CFV-39 you can select to work either with the full 37 ×
49 mm sensor area for maximum image size providing 39
Mpixels or a cropped, square format of 37 × 37 mm giving
29 Mpixels. When the square format is selected, an auto-
matic crop mask will be added to the image when imported
into Phocus. |