With the introduction of the H3DII, Hasselblad further refines the concept of high-end full-frame DSLR cameras. The H3DII, the fourth generation of our digital H series, features a bright 3” LCD and a new, intuitive user interface. The H3DII is the ultimate choice for any serious photographer.

The H3DII has been developed around a new digital camera engine which produces increased lens performance and a new level of image sharpness. By focusing solely on digital camera architecture, Hasselblad is able to offer photographers the full benefits of professional medium-format digital cameras as well as the ease-of- use found in the best 35mm DSLR's.

The H3D/H3DII architecture has also made possible the 28mm lens, designed and optimized solely for digital image capture. Image quality is lifted to a level yet unseen in digital photography, including automatic digital correction for chromatic aberration, distortion and vignetting. You can see for yourself by checking out the image quality at www.hasselblad.com/products/hasselblad-star-quality. The result is flexibility and ease-of-use for the professional photographer, including the freedom to choose between eye-level and waist-level viewfinders and on-the-fly classification of images.

Hasselblad’s Natural Color Solution delivers out-of-the-box image quality only achievable in a true digital camera system. The H3DII camera is currently available with three different sensor models, offering full-frame 48mm image capture with a resolution of 39 Mpixel/22 Mpixel, or near full-frame capture with the new 31 Mpixel model.

• Large format digital capture
  In digital photography, the advantages of large format cameras have become even more obvious. The 6×4.5 cm window allows the Hasselblad H3DII to use the largest image sensors currently available in digital photography – up to more than twice the size of a 35mm camera sensor. Consequently the sensor holds more and larger pixels, which deliver the highest possible image quality in terms of moiré- free color rendering without gradation break-ups in even the finest lit surfaces.

• A choice of bright viewfinders
  One of the important traditional advantages of the medium format is the extra-large and bright viewfinder image, enabling extremely precise compositions and easy operation in dim lighting. The H3D comes with a new HVD 90x viewfinder designed for full performance over the large 36x48mm sensor of H3DII-39/22. On the H3DII-31 the focus screen indicates the slight crop of the sensor format. Hasselblad has added an interchangeable waist-level viewfinder, the HVM, for the entire range of H system cameras. The bright and large viewfinder image is ideal for creative composing and the photographer is able to shoot in the fashion that suits them most; maintaining eye contact with the model, or gaining impact by shooting from a point lower than eye-level, for example.

• Unique Hasselblad Colors
  The new Hasselblad Natural Color Solution (HNCS) enables you to produce outstanding and reliable out-of-the-box colors, with skin tones, specific product colors and other difficult tones reproduced easily and effectively. In order to incorporate our new unique HNCS and DAC features we have developed a custom Hasselblad raw file format called 3F RAW (3FR). This file format includes lossless image compression, which reduces the required storage space by 33%. The 3FR files can be converted into adobe’s raw image format DNG (‘digital Negative’), bringing this new technology standard to the professional photographer for the first time. in order to utilize DAC and optimize the colors of the DNG file format, conversion from 3FR must take place through FlexColor.

• GPS Recording Flexibility
  Hasselblad’s global image locator (GIL) is an accessory to any H-based Hasselblad digital capture product. Using the GIL device all images captured outside are tagged with GPS coordinates, time and altitute. This data is key to a number of future applications involving image archiving and retrieval. One example is the direct mapping of images within the coming Phocus software to google Earth.

• Instant Approval Architecture
  Building on the success of its audio Exposure Feedback technology, Hasselblad has created instant approval architecture (IAA), an enhanced set of feedback tools, designed to liberate the photographer to focus on the shoot rather than the selection process. IAA triggers audible and visual signals for each image captured, notifying the photo grapher immediately of its classification status. The information is recorded both in the file and in the file name, providing a quick and easy way to classify and select images, in the field or back home. IAA is a Hasselblad trademark and Hasselblad has a patent pending on the invention. Extra large enhanced displays on the new Hasselblad products provide a realistic, high quality and perfect contrast image view, even in bright sunlight.

• Three modes of operation and storage
  The Hasselblad H3DII offers a choice of storage devices: portable CF cards, the flexible ImageBank-II or a computer hard drive. With these three operating and storage options, you are able to select a mode to suit the nature of the work in hand, whether in the studio or on location.

• FlexColor workflow for the professional photographer
  FlexColor offers an image processing workflow that gives the highest degree of control in tethered operation, with tools like overlay masking to help bring productivity to advanced set composition. FlexColor allows the photographer to manipulate color temperature and compare image details across multiple images. FlexColor processes the raw 3FR files generated by the Hasselblad . FlexColor runs natively on both Macintosh and Windows computers and allows you to provide free copies to all your co-workers and production partners.

• Free upgrade to the world’s most advanced image processing software!
  Over the years, the image processing engine in Hasselblad’s FlexColor software has evolved into a powerful raw converter. The upcoming release of Phocus by Hasselblad adds an entirely new processing engine – featuring a range of new techniques and features and the power to support the latest Hasselblad camera developments and to enable groundbreaking new levels of image quality. Flexcolor users will be eligible for a free upgrade to Phocus when it is made available at the end of 2007. Check back on www.hasselblad.com for exact release dates.

• Modular design for flexibility
  To further increase usability, the H3DII has been designed to allow the digital capture unit to be detached and used on a view camera by way of an adapter. When used in this manner, the unit is controlled by the flash sync signal from the view camera shutter.