Sony SKU: ILCE7RM3/B | Helix SKU: SYILCE7RM3B
Welcome to a new world of imaging with resolution, sensitivity, dynamic range, processing speed, and shooting response further enhanced. The α7R III packs pro-style operability into a strong, compact body to give you greater flexibility to take brilliant shots in any situation. With such high power, precision, and potential at your command, you can capture once-in-a-lifetime experiences.
High-resolution Quad-VGA OLED Tru-Finder provides natural, high-precision viewfinder image. The functional advantages of an EVF, such as high visibility in darkness and AF capability when using magnified display, is further enhanced for powerful shooting support. For even greater versatility, the α7R III’s small, light body is robust and rigid enough for rugged use.
New multi-selector, AF-ON button, and touch focus functions make focus operation quick and intuitive. With built-in dual slots and compatibility with large-capacity rechargeable-battery NP-FZ100, the α7R III also ensures that you can shoot with far less interruption, because you won’t need to change media and battery as frequently.
Back-illuminated 42.4 MP full-frame sensor
The 35 mm full-frame Exmor R CMOS image sensor features 42.4-megapixel resolution, back illumination and gapless on-chip lens design for extraordinary sensitivity and dynamic range, anti-reflection (AR) coating on sensor seal glass, and other innovations that unleash the sensor's power to make images look realistic.
Further enhanced image processing engine
The latest front-end LSI makes data readout from the image sensor approximately two times faster and the BIONZ X image processor is now about 1.8 times faster. Enhanced image processing realizes lower noise and further extended dynamic range across a wide sensitivity range of up to ISO 32000 (standard ISO, expandable to ISO 50-102400 for stills). Moreover, upgraded Detail Reproduction and Area-specific Noise Reduction achieves noise reduction — equivalent of approx. one stop — in mid-range ISO settings. Also, reproduction of skin color has been dramatically improved, which is advantageous for portrait shooting. The α7R III also supports 14-bit RAW output even during silent shooting/continuous shooting.
A quantum leap in AF performance
An evolved image processing system and α9 camera. AF algorithms optimized for the α7R III improve AF speed, precision, and tracking performance. 399 phase-detection AF points and 425 contrast-detection AF points provide high-density wide-area coverage. Up to approximately two times faster AF speed and two times more precise AF tracking performance let you capture and maintain focus on nimble wildlife in unpredictable motion. The α7R III also autofocuses reliably down to EV-3 brightness.
Eye AF with doubled tracking performance
Eye AF's enhanced precision, plus two times greater AF speed and AF tracking performance further assist you to easily shoot a portrait of a moving subject using AF-C even during continuous shooting, and even if the subject looks down and away from the camera, or is backlit with face in partial darkness. The α7R III's E-mount body supports Eye AF for A-mount lenses mounted via an adaptor.
Up to 10fps with AF/AE tracking
With new shutter unit and image processing system refinements, the α7R III can shoot continuously at up to 10fps with AF/AE tracking (up to 8fps with minimal display lag in live-view continuous shooting mode) for easy, stable shooting of even intensely active subjects. An electronic shutter allows silent, vibration-free shooting of wildlife when even slight noise can mean missing an ideal shot.
Focal-plane phase-detection AF supports A-mount lenses
Phase-detection AF can operate even when an A-mount lens is mounted to the α7R III via an LA-EA3 adaptor that doesn't include a dedicated phase detection AF sensor. The 399-point focal-plane phase-detection AF system provides wide-area coverage, fast response, and high-performance tracking whether an A-mount or E-mount lens is attached.
Up to 76 images in continuous shooting
Greater buffer memory, system speed, and UHS-II support allow the α7R III to capture up to approx. 28 uncompressed RAW, or 76 compressed RAW or JPEG images, in a continuous burst at 10fps. Fn menu/menu display access, setting changes and review playback can occur during data writing. A countdown of the number of still images remaining to be written to memory is on display during playback.
Flicker from fluorescent and other artificial lighting is automatically detected and shutter action is timed to minimize the flicker's effect on still images. This suppresses exposure and color anomalies at the top and bottom of images shot at high shutter speeds, as well as exposure and color inconsistency between continuous shots, so you can take images indoors with more confidence.
AF-ON button and multi-selector
The AF-ON button activates autofocus without any half-press-shutter-button focus sequence, so you can concentrate better on exactly when to release the shutter and capture the moment instantly. A multi-selector lets you shift the point of focus quickly and efficiently. You can select and shift the point of focus intuitively, so you won't miss great chances to shoot moving subjects.
Pixel Shift Multi Shooting opens a new world of resolution
Applying mechanisms and control technology of image stabilization, this new feature composites four separate pixel-shifted images that contain total data equal to approx. 169.6 million, or 42.4 million x 4 (RGGB), pixels to reproduce a single optimal still image of super-high resolution, detailed texture, balanced color, and realistic atmosphere, with minimal moiré and color artifacts. Images shot using this feature can be processed with the new Sony imaging software suite.  The image sensor is moved in 1-pixel increments while shooting four sequential frames.  Each pixel represents R, G, and B information.
|LENS COMPATIBILITY||Sony E-mount lenses|
|TYPE||35 mm full frame (35.9 x 24.0 mm), Exmor R CMOS sensor|
|NUMBER OF PIXELS (EFFECTIVE)||Approx. 42.4 megapixels|
|ISO SENSITIVITY (RECOMMENDED EXPOSURE INDEX)||Still images: ISO 100-32000 (Expandable to ISO 50 to 102400), AUTO (ISO 100-12800, selectable lower limit and upper limit), Movies: ISO 100-32000 equivalent, AUTO (ISO 100-12800, selectable lower limit and upper limit)|
|BATTERY LIFE (STILL IMAGES)||Approx. 530 shots (Viewfinder) / approx. 650 shots (LCD monitor) (CIPA standard)|
|VIEWFINDER TYPE||1.3 cm (0.5-type) electronic viewfinder (color), Quad-VGA OLED|
|TYPE||2.95 inch (3.0-type) wide type TFT|